Here's the most important bit. Many printers, even from the US, Europe or Australia (even those in their 'premium range') use press prints or lab prints (photo prints such as Kodak or Fuji). Press prints are usually 4 or 6 colour prints, dye based, takes seconds to print and essentially cannot match inkjet printing. Our inkjet prints uses 12 colour pigment inks, the highest quality and longest lasting print type in the world, resistant against fading to over 100 years. Printing just the pages takes several minutes per page (versus several seconds with press prints or lab prints).

Longevity is essential in printing your precious memories. If there's one thing that almost every one of us have encountered, it's faded, damaged prints that's been in storage for many years. Our many precious memories faded, details lost, yellowing and unrecognizable faces. This is the reason why we insists on the best quality prints, with one of the highest print permanence available. So that decades from now, the prints still look amazing, and can even be passed down to the next generation.